Revive Your Brand!

The startup world can be rough.  Some speculate that 8 out of 10 businesses fail in the first 18 months, while others believe the number is closer to 90 percent.

Surprisingly, many businesses normally don’t fail because of poor products – they fail because they don’t communicate the company’s value clearly and consistently to the right audiences.

Take Apple, for example: what was once nearly a bankrupt company is now one of the most recognizable brands in the world.  With the right rebranding techniques, entrepreneurs might be able to save their business.

A successful rebranding campaign requires more than just a new logo and tagline.  Rebranding involves crafting a new story and communicating a vision that inspires customers and partners to see the company in a more relevant way.

If you are having trouble getting started, try these best practices on how to revive a brand:

·         Assess strengths and weaknesses

·         Reevaluate the target market

·         Determine how customers benefit

·         Craft a compelling story

·         Secure customer testimonials

·         Get employees on board

·         Build a content factory

·         Communicate widely

·         Be consistent

·         Believe in the business

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